Winery marketing built on paid media: Google, Meta and LinkedIn ads for wineries, wine estates and wine tourism operators, run across Portugal, Spain, the UK, Italy and North America. Running a hotel? See boutique hotel marketing.
If you are searching for a wine marketing agency, you want someone who already knows how wine sells online. I am not an agency. I am one senior paid media specialist for wineries and wine tourism, and I run every campaign myself.
With most agencies, the person who pitches you is not the person who builds your campaigns. With me there is no account manager in between: the strategy, the setup, the weekly optimisation and the report come from the same person, with more than five years in wine, wine tourism and hospitality.
Wine work on this site: California Wine Institute, Frog's Leap Winery, Vinhos do Alentejo and Wine Paris & Vinexpo.
A wine marketing agency plans and runs the marketing that sells wine and wine experiences: ads, content, social media, email and tracking. I focus on the paid media part, Google, Meta and LinkedIn ads for wineries and wine tourism operators, and I run every campaign myself instead of passing it to a junior team.
Hire an agency when you need many services at once, like branding, design, PR and ads, with a team to match. Hire a specialist when paid media is the job and you want the person who pitched you to be the person who builds, optimises and reports on the campaigns.
Yes. Meta allows wine ads, with rules: ads must be age-restricted to the legal drinking age of each country (21+ in the US) and follow local alcohol laws. Most rejected winery ads come from setup mistakes, not from the product itself.
It depends on markets, channels and how your bookings and sales are tracked today. Every engagement starts with a free audit of your ads, tracking and direct bookings, and the proposal is scoped from what the audit finds. Ad spend always stays in your own accounts.
Every engagement starts with a free strategic audit. See services and engagements for how the work is scoped.
Francisco Seixas — Growth Consultant for Wine & Hospitality, Porto. Contact: hello@franciscoseixas.com