35% increase in online DTC holiday sales. 6,804 additional bottles sold. A precision Meta & Google Ads campaign built for Napa Valley's 2024 holiday period.
The challenge: during a competitive holiday sales period, Frog's Leap needed to significantly increase online DTC revenue and profits in November and December 2024. Standing out against well-funded competitors required precision, not more spend.
The approach: I built a performance-focused campaign across Meta and Google Ads with precision-targeted audiences, compelling creative, and real-time optimisation, refined throughout the two months to maximise conversions and ROAS.
The objective: significantly increase online DTC revenue and profits during the 2024 US holiday period through a multichannel paid media campaign built for conversion, not just reach.
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