Wine advertising, explained
Practical guides to advertising wine, wine tourism and boutique hotels: Meta and Google ad rules, campaigns that sell, and tracking the bookings they bring.
Paid media
Meta partnership ads for wineries: creator content, alcohol rules
How wineries can run creator content as Meta partnership ads (formerly whitelisting): setup, permissions, the alcohol age rules, and how to pick creators.
Paid media
Winery holiday ads: a Meta and Google plan for gift season
When to start winery holiday ads, who to target, what to sell instead of a discount, and how to plan around shipping cutoffs on Meta and Google.
Hiring
How to choose a wine marketing agency: 7 questions to ask
Before you hire a wine marketing agency, ask who runs your ads, how they handle alcohol ad rules, and how they track bookings made off your website.
SEO
SEO for wineries: how to show up when people search "winery near me"
Most winery searches are local. How to rank in Google Maps and search: Google Business Profile, listings, experience pages, reviews, and what to measure.
Compliance
Wine advertising rules in the US and EU: what wineries need to know
The legal rules behind wine ads: TTB requirements in the US, industry codes, EU minimum standards, Portugal's advertising code and France's Loi Evin, compared.
Compliance
Can wineries run Facebook ads? Meta's alcohol policy explained
Yes, with rules. What Meta allows for wine ads, the age and country limits (21+ in the US), and the setup mistakes that get winery ads rejected.
Paid media
Wine Facebook ads: how to run Meta ads that fill your tasting room
How to set up Facebook and Instagram ads for a winery: one goal, the right audiences, creative that sells the experience, and tracking that counts bookings.
Paid media
Wine advertising: what actually works for wineries in 2026
A practical guide to winery advertising: what to promote, which channels bring guests and buyers, the alcohol rules, and how to measure what your ads really sell.
Measurement
Which ads drive your tour bookings? Tracking FareHarbor and OTA sales
When bookings happen on FareHarbor or Viator, your ads lose sight of the sale. How to connect GA4, Google Ads and Meta to the booking, in three levels.
AI & Distribution
Will AI travel agents replace OTAs? What it means for wine tourism
AI travel agents won't kill the OTA commission. They'll inherit it. What that means for wineries and small hotels, and what 'machine-readable' actually requires.