— Boutique hotel marketing
More direct bookings.
Less OTA commission.
I run marketing for independent and boutique hotels: Google and Meta ads that send guests to your own booking engine, tracking that ties every booking to the ad, and the review and repeat-guest work that keeps them coming back. The results you'd expect from a hotel marketing agency, with the senior person doing the work.
— What I do for hotels
Every channel pointed
at your booking engine.
Brand search defence
When guests search your hotel's name, OTAs often bid on it and take the booking. A brand campaign on Google keeps that click, and that commission, with you.
Google Ads for new guests
Search campaigns on the way people look for stays in your area: destination, occasion, style of hotel. Built around bookings and revenue, not clicks.
Meta ads that sell the stay
Facebook and Instagram campaigns that show the experience, reach past guests and lookalikes, and send people straight to the room they saw.
Booking engine tracking
Mews, Cloudbeds, SynXis, Guestcentric and others take the booking on another domain. I connect GA4, Google Ads and Meta to the confirmed booking so the platforms optimise for guests.
Reviews and reputation
A steady flow of new reviews and a reply to every one, in the guest's language. Reviews drive both Google Maps visibility and the decision to book.
Repeat guests
Past guests are your cheapest bookings. Email and audience campaigns that bring them back direct, with a reason to skip the OTA next time.
— Who this is for
Independent hotels
that pay too much to OTAs.
— Hotel marketing agency or specialist?
The agency result,
without the agency layers.
You work with me
The person on the discovery call is the person who plans the campaigns, builds the tracking and reads the numbers every week. No account manager relaying briefs.
Built around your hotel
I focus on wine and hospitality only, across Portugal, Spain, the UK, Italy and the US. Every plan starts from your rooms, your guests and your booking engine, not a template.
— How it works
From audit
to bookings.
Free audit
Your ads, tracking, booking path and OTA mix. You get a clear list of what to fix first.
Fix the tracking
Connect the booking engine to GA4, Google Ads and Meta so every decision uses real bookings.
Launch and learn
Brand defence first, then acquisition and repeat-guest campaigns, each with a clear goal.
Report on revenue
Bookings, revenue, cost per booking and direct share. Not impressions.
— Questions
Before you book
a call.
What does a hotel marketing agency do?
It brings in bookings: search and social ads, metasearch, SEO, email, reviews and the tracking that connects them to revenue. For a boutique hotel, the goal is usually more direct bookings and less dependence on OTAs like Booking.com and Expedia.
Why work with an independent specialist instead of an agency?
You work with the senior person who plans and runs the campaigns, not an account manager passing briefs to a junior team. For hotels with 5 to 30 rooms, that usually means faster decisions and no agency overhead in the fee.
How do boutique hotels get more direct bookings?
Protect your brand name on Google so OTAs don't take the click, run ads that send guests straight to your booking engine, give guests a reason to book direct, track every booking back to the ad, and bring past guests back by email.
How much does boutique hotel marketing cost?
It depends on your rooms, markets and what's already in place. I start with a free audit of your ads, tracking and booking path, then propose a scope with clear outcomes and timelines.