9.3M impressions at 240% of KPI. 27,402 link clicks at 123% of KPI. 3,284 tickets sold across Meta and LinkedIn — running well above every traffic target.
The challenge: Wine Paris & Vinexpo Paris is one of the world's leading wine trade events. The goal each year is the same — sell more tickets than the year before, online, through digital channels, while managing a complex funnel across trade and consumer audiences.
The approach: I managed the digital sales funnel long-term across multiple editions, optimising consistently rather than starting fresh each year. Continuity allowed deeper audience learning, better creative iteration, and compounding performance gains.
The objective: drive online ticket sales for the annual event, grow year-over-year campaign performance, and build a digital funnel capable of sustaining record-breaking attendance figures.
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