Global geo-location awareness campaign connecting international consumers with sustainable wine tourism experiences across 7 markets: USA, Canada, Brazil, Angola, Portugal, United Kingdom, and Europe.
The challenge: Vinhos do Alentejo needed to move beyond domestic awareness and communicate their commitment to sustainable practices to an international audience, across markets with very different relationships to wine and wine tourism.
The approach: I built a targeted geo-location campaign using in-house production reels featuring high-profile winemakers and their sustainability actions, delivering the story authentically in each market at scale.
The objective: drive high-intent traffic to the specialised Wine Tourism sections of the Vinhos do Alentejo website, converting awareness into planned travel and cellar door visits.
Scaled reach and awareness across multiple continents, connecting global consumers with local sustainable wine travel experiences in Portugal — from the USA and Canada to Angola, Brazil, and the UK.
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